10-Second Job Alerts · Newsletter Redesign

Two final directions for review.

After client feedback we are down to two production-ready Brevo-compatible templates. Below is a side-by-side of each, what we improved compared to the current send, where the digest could go next, and how we plan to handle employer logos. Pick the lane that feels right and we will lock it in.

CadenceMonday + Wednesday
Width600 px container
ESPBrevo
Audience~85,000 subscribers
Jump to
3c
Sharp / Minimal

Minimal

No-nonsense ticker. Pure white, single accent color, tightest vertical rhythm. Everything that isn't a job, an ad, or the brand has been stripped.

What stands out

  • 96×96 uniform logo squares, every row identical
  • ~30% tighter spacing than v3d, fits more on screen
  • Green only as a primary accent color
  • Red reserved for JPS exec roles, nothing else
  • Featured pill flattened to a single tracked-out word
  • Inspiration quote dropped, footer compressed to a single line
  • Banner ads use ink-900 borders instead of red

Best for: If we want subscribers to absorb 8 roles in 5 seconds, not 10. Most defensible against "looks like every other email" criticism.

Open full template →
Desktop · 600px column
Mobile · iPhone 14
3d
Bold / Structured

Specimen

Confident publication-grade typography. Double-ruled specimen plates as the dominant logo treatment, oversized hero counter, full-bleed dark bands for the JPS leadership section and the services lockup at the bottom.

What stands out

  • 160×120 specimen plates with double-rule borders, the signature visual element
  • Big "08" hero counter in green Bebas, ties to the entry rhythm below
  • Lighter dark hero (#2a2f27) with subtle hatch overlay
  • Full-bleed JPS leadership band in red on ink (when applicable)
  • Twin Search / Jobs services band mirrors the hero at the bottom
  • Compact inspiration quote with a vertical column rule
  • JPS section is optional and easy to remove for sends without exec roles

Best for: If we want the email to read as a confident, designed publication. Most distinctive of the two in a crowded inbox.

Open full template →
Desktop · 600px column
Mobile · iPhone 14
01 · What's improved

Six deliberate moves
vs. the current send.

Every change below addresses a real gap in the current Job Alerts email: brand presence, logo reliability, content hierarchy, and mobile usability. Each decision is intentional and reversible. Both v3c and v3d apply these moves, just with different visual personalities.

01

Dark brand hero

Was · white masthead

Joe Produce logo on a plain white background with nav links below it. Branded, but quiet against a full inbox.

Now · dark hero band

Matches the homepage feel at joeproduce.com. A Bebas headline tells the story before you scroll, so the reader never needs a section heading below it.

02

Employer logos

Was · real images, broken in Gmail

Large logo images were already in place (around 200px wide), but Webflow auto-converts uploaded images to AVIF. Gmail, Outlook, and Yahoo do not render AVIF, so most subscribers see blank boxes.

Now · placeholders + PNG plan

Typographic placeholders in Bebas Neue hold the space reliably in every client while we finalize self-hosted PNG logos. Real logos drop in once the format issue is resolved.

03

Scannable rows

Was · centered cards

Each role its own centered card with a button. Readable, but slow: the eye had to reset four times per screen.

Now · left-anchored rows

Logo, title, company, location in a predictable left-to-right rhythm. Eight roles fit above the fold on desktop.

04

Featured & exec search

Was · no differentiation

JPS roles and regular postings looked identical. A premium tier that didn't look premium.

Now · visual tiers

A Fresh Pick badge for top-of-list, and a dedicated Joe Produce Search band for exec roles. Pays for itself the first time an employer asks "what does my upgrade look like?"

05

Mobile layout

Was · squished desktop

Same centered cards, just narrower. Company name, location, and button all competed for thumb-width.

Now · stacked mobile cards

Logo block full-width on top, job info below, CTAs go full-width. No horizontal scrolling, no pinch-zoom.

06

Banner ad slots

Was · ad-hoc placement

We run four banner ads per send. In the current layout they sit between job rows with no consistent format, sizing, or visual distinction from the listings.

Now · four structured slots

Each slot has a defined layout for one of four categories: Featured Role, Industry Event, Employer Services, Candidate Services. Advertisers get a consistent format; readers always know what they are looking at.

02 · What's next

Nine ideas to make the digest indispensable.

The redesign above is the foundation. These are the editorial and content moves that make readers forward the email and make employers ask about upgrading. Priority picks are tagged in red, and we would recommend shipping those in the first round after launch.

Priority · High signal

Salary band pills

Show pay ranges on roles where the employer discloses. Produce hiring is heavy in CA, WA, and CO, all pay-transparency states, so the data is already there. Becomes the single best reason to open.

Director of Food Safety · $145 to 185K
Priority · Engagement

Who's hiring scoreboard

A one-line ticker above the roles: the three or four employers with the most new posts this week. Signals market activity, and gives featured employers repeat exposure.

This week · Driscoll's +3 · Naturipe +2 · Taylor Farms +2
Priority · JPS revenue

Candidate of the week

Reverse the format: one anonymized "Open to Work" card per issue with a confidential inquiry CTA back to JPS. Turns the email into a two-sided marketplace.

Dir. Food Safety · 15 yrs · West Coast, will relocate →
Content

Closing soon

A 3-item block under new roles showing postings from 7+ days ago still accepting applications. Lifts older jobs, helps employers fill, gives readers urgency.

Content

Produce Area spotlight

Rotating geographic module. "This week in Salinas: 18 open roles." Leans into Joe Produce's regional specialty. Nobody else in the category segments this way.

Retention

Industry headline link

One-line "For your commute" at the bottom with a single Produce Business or The Packer story. Gives readers a non-job reason to open, which protects deliverability.

Social proof

Employer testimonial strip

Pull a quote from the Post a Job page into the footer every few issues. Soft sell for the Full-Service tier without hijacking the main content.

Candidate CRM

Inline "save to profile"

A small "Save" link beside each Read More. Even without a logged-in state it nudges candidates to create a profile to retrieve saved jobs.

List hygiene

"Pause 4 weeks" copy

Above the unsubscribe link, a line: "Reply with 'pause 4 weeks' and we'll cool it." Reduces hard unsubs and keeps the list warm during off-seasons.

03 · Logo plan

Self-hosted logos,
a small but real fix.

One technical challenge during prototyping: Webflow auto-converts uploaded logos to AVIF, a modern format that Gmail and Outlook do not render. The good news is we have confirmed a clean workaround.

The fix: file extensions

Webflow's AVIF conversion is triggered by the responsive-image pipeline. Reference the raw file with .png or .jpg in the URL and it serves the original format, which every email client renders.

Plan: self-host employer logos as named PNG/JPG files (/employer-logos/naturipe.png, etc.). Upload once per employer when they are onboarded. The template pulls logos by company slug, with no manual swapping per send.

This logo pipeline can live alongside our existing Webflow asset setup. It is a parallel pipeline, not a replacement.

.avif Webflow default · modern, small No in email
.png Self-hosted · supports transparency Works
.jpg Self-hosted · solid backgrounds Works
.webp Modern · partial client support Risky
?

Pick a lane.

Both templates are production-ready Brevo HTML, fully responsive, with logos as typographic placeholders until the self-hosted PNG pipeline is ready. Scheduling moves to Monday and Wednesday; logos will switch from AVIF to PNG/JPG at the same time. Once we agree on the direction, locking in takes about a day and we can ship the first send the following week.